Destination Guide: Scotland

Scotland targets global events market

VisitScotland is looking to tap into an estimated £4m worth of global meetings and events business, following its presence at the Professional Convention Management Association (PCMA) Convening Leaders event, held last month.

"Scotland was a leading voice and had a highly visible presence at the convention," comments Kerry Watson, marketing manager, Associations, at VisitScotland. "We had some excellent meetings with senior buyers with a genuine appetite for Scotland; if we convert the excellent leads we generated in the US we’re looking at a £4m injection into the Scottish business tourism industry."

VisitScotland recently hosted the first PCMA Global Corporate Summit as part of its on-going relationship with the association. The summit brought together senior meeting and event buyers from across the globe to discuss the challenges executives when staging international events.

Visit C&IT's Scotland Destination Guide here

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