George P Johnson hails social media boom at expanded Cisco Live

George P Johnson has revealed its post-event analysis of Cisco Live, with a 12% visitor increase and a boom in social media interaction.

George P Johnson hails social media boom at Cisco Live
George P Johnson hails social media boom at Cisco Live

Cisco Live welcomed almost 7,000 Cisco customers, partners, analysts, journalists, Cisco speakers, hosts and executives from more than 70 countries when it arrived at ICC Excel London from Jan 28 – 1 Feb, 2013.

The show attracted 12% more delegates than last year, when 6,155 visitors took in the event. "This is due to more people with World of Solution passes, more Cisco people, more sessions, more speakers and a bigger Cisco Campus area. We also had a few more external attendees," said George P Johnson's vice president sales and marketing Kevin Jackson.

George P Johnson also reported more senior people attending the event for meetings and networking.

The event overall scored 4.50 out of five, Cisco Live's highest rating to date, with 99% of delegates stating it was a good investment of their time, and 99% saying the event met their primary objective for attending.

Delegates took to Twitter to praise many aspects of the content. "This is amazing," said Jackson. "We were pleasing an audience of almost 7,000 people."

Almost 9,000 social media posts were processed through the Cisco Social Miner tool, reaching 3.5m Twitter accounts, providing 37.5m impressions on the Twitter streams.

"We have received 162 blog mentions and dedicated posts to date, and over 1,250 photos and videos were uploaded to social media channels," added Jackson.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to recruit new 'wildcard' speakers

How to recruit new 'wildcard' speakers

Education, training and speaker coaches are key to unearthing new talent, according to an expert panel at the C&IT Corporate Forum.

La Torre Golf & Spa Resort opens in Murcia

La Torre Golf & Spa Resort opens in Murcia

New 133-room DoubleTree hotel features lake-front views, a ballroom for 700 delegates and four restaurants.

Read the full State of the Industry: Corporate Report

Read the full State of the Industry: Corporate Report

C&IT subscribers can read our report for corporate event planners, including stats, trends and industry insights.

Agency boss reveals blueprint for rapid business growth

Agency boss reveals blueprint for rapid business growth

MD of WONDER London explains how his company has quickly grown from two to 40 people in six years, working with clients like Google.

In pictures: Performing Artistes' New Year Speaker Drinks

In pictures: Performing Artistes' New Year Speaker Drinks

The annual event with drinks and entertainment was held at the Institute of Directors and hosted by comedian Andy Parsons.

6 new international congress centres

6 new international congress centres

As demand for large-scale international events continues to grow, we take a look at conference venues opening from 2019.

In pictures: Corporate Forum 2019

In pictures: Corporate Forum 2019

This year's forum featured inspirational talks, panel discussions and a gala dinner in the ballroom at The Langham hotel.

How to increase delegate engagement

How to increase delegate engagement

A panel of experts at the C&IT Corporate Forum discussed how to attract delegates and keep them happy.

'Riskiest' places to travel revealed by medical insurer

'Riskiest' places to travel revealed by medical insurer

From typhoid and malaria to 'Delhi Belly', new research reveals where travellers could catch the most threatening travel bugs.

Live Union hires senior account manager

Live Union hires senior account manager

Leonor Nem├ęsio Nobre joins from Kia Motors, where she worked on a range of corporate events.

LATEST JOBS