Tech Touchstone acquired by US-based group

UK-based event company Tech Touchstone, which has a client list including Nike and Danone, has been acquired by The 451 Group.

Tech Touchstone acquired by US-based event company
Tech Touchstone acquired by US-based event company

The 451 Group – the corporate parent of 451 Research, Uptime Institute and Yankee Group – purchased the agency to extend its global reach.

Tech Touchstone was cofounded in 2007 by ex-Gartner executive Simeon Turner and specailises in events for senior IT executives with access to peers and industry analysts. Event themes include virtualization, cloud computing and information security as well as emerging issues such as big data and the mobile enterprise.

Change of structure

Post-acquisition, Tech Touchstone will become part of The 451 Group Events division, and Turner will become managing director of 451 Group Events, reporting to The 451 Group's chief marketing officer Christopher Hill.

The 451 Group Events will produce all events for The 451 Group, including Uptime Institute Symposium, now in its eighth year, and the 451 Research Hosting & Cloud Transformation Summit in Europe and North America – now in its ninth year, as well as current Tech Touchstone events and new events developed for the company globally.

Exciting opportunities

The 451 Group’s chairman and chief executive Martin McCarthy said: "Events are an extremely important part of our thought leadership communication efforts and represent the most powerful opportunity for our professionals from 451 Research, Uptime Institute and Yankee Group to interact with clients and industry leaders on a one-to-one basis.

"With Simeon Turner and his Tech Touchstone team, we see an exciting opportunity to significantly extend The 451 Group’s events focus as we provide leadership in the evolution of the digital infrastructure industry. Tech Touchstone supports our operating philosophy of long-term, sustainable, profitable, global growth."

Commenting on the acquisition, Tech:Touchstone CEO Simeon Turner said: "Joining a dynamic and rapidly growing firm like The 451 Group is an exciting opportunity for myself and the Tech:Touchstone team, and significantly enhances the value we can bring to our clients. 451 Research, Uptime Institute and The 451 Group’s recent addition, Yankee Group, provide the rich source of thought leadership and global presence necessary for a thriving events portfolio that delivers highly valuable, actionable insight and facilitates quality networking for all of our clients. We look forward to ensuring that The 451 Group Events will be the preeminent producer of IT events within the industry."

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