Microsoft appoints Logistik for 'Modern Jago' creativity initiative

Microsoft has appointed Logistik Group in a three-year contract to launch its Modern Jago initiative, which aims to get staff and budding entrepreneurs involved in creative initiatives and technology development.

Microsoft appoints Logistik for its 'Modern Jago' initiative
Microsoft appoints Logistik for its 'Modern Jago' initiative

Logistik Group has secured involvement with Microsoft and the Modern Jago initiative, successfully launching the 'collaborative space' this week in Shoreditch to industry leaders, and the creative and design community.

Over the next few months, Modern Jago will host exhibitions and workshops to encourage creativity in the east London community. Logistik organised all branding, giving the venue a "laid-back, quirky theme".

Logistik are now working on an Ideas to Apps initiative, which will be designed both for those with experience and limited technical knowledge.

The sessions will help charities, entrepreneurs and local businesses create their own apps for the Windows Store.

James Wilkins, joint managing director at Logistik Group said: "Our experience working with global businesses like Lloyds, M&S, Asda and BUPA has definitely given Microsoft deserved confidence in what we can do with them. From consumer experiential to trade events, we’re thrilled to be able to add such a well-respected international technology brand to our stable."

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