Ford plans Uefa Champions League final events programme with Imagination

Imagination is working with Ford to deliver its dealer programme at the Uefa Champions League final in May.

Ford is an official partner of the Uefa Champuons League and will work with Imagination on a dealer programme in London
Ford is an official partner of the Uefa Champuons League and will work with Imagination on a dealer programme in London

Wembley Stadium

Returning to Wembley Stadium for the second time in three years, the Uefa Champions League final is being held on 25 May 2013.

Ford is working with Imagination on a project to bring around 1,200 dealers and employees from 55 countries to the sporting event.

Ford sponsorship

Ford has been an official partner and official vehicle supplier for the UEFA Champions League since 1992, and has renewed its sponsorship for the 2012-2015 seasons.

Imagination logistics director Esther Wyatt explained it is a "logistics-heavy event".

The agency will be organising aspects including travel, activities around London, and dinner events during the two-night programme, as well as a welcome dinner to be held at an "iconic venue".

Networking opportunities

"The fact that the Uefa Champions League final is coming back to Wembley is very exciting," added Wyatt. "It is very unusual and particularly special because 2013 marks 150 years of the Football Association."

Wyatt said the Champions League final programme was an "incredible opportunity to network", and added it was likely the agency would receive enquiries to plan additional meetings during the weekend.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Ruby Hotels' first UK property to open in Southbank in 2020

Ruby Hotels' first UK property to open in Southbank in 2020

The carnival-themed Ruby Lucy will bring 'lean luxury' to London in January and have a Marshall guitar amp in every room.

Five ways ICC Belfast and the wider city is mastering sustainability.

In pictures: 10 ideas for events in Scotland

In pictures: 10 ideas for events in Scotland

Luxurious castle hotels, modern event complexes and the real Hogwarts Express make Scotland a top MICE destination.

How to protect your events from destination boycotts

How to protect your events from destination boycotts

Panel of experts at IMEX America offer five contingency tips for event organisers planning global meetings in volatile times.

Freeman gets new EMEA leadership

Freeman gets new EMEA leadership

Brand experience agency appoints new managing director to be based in its London office.

5 trends shaping the future of business events

5 trends shaping the future of business events

What do delegates want from their events? Top tips from IMEX America for the future-focused planner.

How 'happy accidents' can lead to great experiences

How 'happy accidents' can lead to great experiences

At IMEX America, a comedy improv group revealed their trick to keep you creative and help you solve event planning problems.

European meeting spend expected to rise 2.1% despite 'Brexit instability'

European meeting spend expected to rise 2.1% despite 'Brexit instability'

American Express Meetings & Events 2020 Forecast also finds number of incentives increasing in North America.

Who are the challenger event agencies of 2019?

Who are the challenger event agencies of 2019?

A look at the agencies that didn't make the Top 50 but are doing great things in the world of events.

Case study: Samsung Galaxy Note10 launch

Case study: Samsung Galaxy Note10 launch

INVNT worked with Samsung to produce the high-tech UNPACKED 2019 at the Barclays Center in New York.

LATEST JOBS