We Go Together: Fremantle Media and Prime Area Events

Fremantle Media's vice-president for brands and events Charlotte Saynor recently setup her own company, Saynor Events, but she has continued her fruitful working relationship with the media company, as well as Prime Area Events' director Sarah Fraser.

We Go Together: Fremantle Media and Prime Area Events
We Go Together: Fremantle Media and Prime Area Events

Saynor and Fraser were first introduced via a mutual friend from catering consultancy Jardins du Chefs in 2009. Saynor’s industry savvy and contacts, and Fraser’s lengthy experience with technical issues and design files would go on to provide the basis for a long-standing business partnership.

Saynor, who has worked in an event capacity at both Apple and Disney, was looking for a Cannes-based agency for the X Factor USA launch. The candidate had to possess the necessary technical production expertise and local knowledge for a complex and high profile event.

"There were a lot of stakeholders to manage at the event, and budgets were challenging. Sarah instantly got it and was able to find solutions whenever the various challenges presented themselves. We instantly hit it off," says Saynor.

Since the X Factor event, Prime Area and Fremantle have worked together regularly across Europe and in the USA as well as promotional activity in Cannes. The primary focus of their work together comes from Cannes festivals – including the Film Festival, MIPIM, MIPCOM, Tax Free and International Advertising Festival (Cannes LIONS).

Saynor and Fraser have a successful track record, with a launch event for children’s television show Wizards v Aliens singled out as a great example of Saynor and Fraser’s creative work together. Fremantle and Prime transformed a hotel function room at the Carlton Hotel, Cannes, into ‘wizards’ and ‘aliens’ zones, which included the use of fire and ice.

"The events we have worked on together have varied greatly and are dictated by the objective of the event be it to launch a show to international television buyers or to build brand awareness amongst a target audience and/or generate publicity or simply to entertain, reward and impress clients and staff," says Fraser.

Prime Area Events design and produce cocktails and networking parties, press conferences, temporary office design, gala parties, gala dinners and "pretty much any kind of event that you can think of, says Fraser. "It keeps us very much on top of the latest technologies, the best design techniques and the most innovative and awe-inspiring decoration design and ideas," she adds.

Fraser says that no two days are ever the same in her job. "It usually starts with a cup of coffee, and then it can include meetings and calls with clients, venues, suppliers, site visits to work out the technical requirements of an event, sourcing equipment, props, preparing proposals and budgets and researching and familiarising myself with the brand, product, company and the client's focus to inform pitches and proposals," she adds.

Prime’s business is also about relationships and keeping in touch with people and new industry developments. "I'm a member of BAFTA so often attend screenings and also attend new venue as well as launches and event industry events whenever I can," adds Saynor.

 

Saynor and Fraser say that working together is rewarding. "We work well because we are truly a team and we both know how to stay calm and fix any problem that may come up," says Fraser. "Charlotte is one of the most organised yet creative people I know. She consistently manages budgets, brings great ideas to the table, and is able to focus with incredible accuracy on how to best target and accommodate the reason for the project in the first place."

Saynor adds: "Sarah is incredibly professional and unflappable and she won't take the easy option or settle for just good - the event has to be perfect. If budgets don't allow for something but Sarah feels it is important to achieve the best result she will find an alternative or make changes to ensure it works. 

"We compliment each other really well - we respect and trust each others skills and experience and have a similar work ethic. We are both creative and get excited about coming up with ideas and pulling together proposals and whilst I have strong commercial, corporate and brand activation expertise, Sarah has great technical and design skills and of course local Cannes knowledge. Most importantly, we both share a sense of humour and will always see the funny side if we face some challenges in the lead up to an event."

Prime Area Events and Saynor plan to continue their work together with Saynor Events. Meanwhile, Fremantle and Saynor also plan to continue working together.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Cost savings are damaging to business traveller wellbeing, report finds

Cost savings are damaging to business traveller wellbeing, report finds

Research by Capita Travel & Events suggests many organisations are still failing to limit the impact of regular travel on employee health.

How to get the most out of your keynote speakers

How to get the most out of your keynote speakers

From pre-event videos to research papers, keynotes can provide all kinds of content, says DMA Partners' Philip Martin.

What to expect at IMEX America

What to expect at IMEX America

A sneak preview before the events world descends on the Sands Expo and Convention Center in Las Vegas from 10-12 September.

Brisbane to host international ear, nose and throat congress

Brisbane to host international ear, nose and throat congress

The Asia Oceania ORL-HNS Congress will return to Australia for the first time in 40 years, attracting 1,500 clinicians and surgeons.

ILEA gets new president and board

ILEA gets new president and board

The International Live Events Association welcomes a new leadership team and sets out goals for 2019-20.

5 questions every venue-booker must ask

5 questions every venue-booker must ask

Founder and CEO of ExecSpace shares the questions you should ask before committing to a venue for your event.

Switzerland and the best hotels of Bern

Switzerland and the best hotels of Bern

The Swiss city of Bern and its wider province have some beautiful places to unwind after a day of meetings.

3 ways events are upgrading with the times

3 ways events are upgrading with the times

From transforming art galleries to reinventing the seminar, Pico's creative director has some tips.

'Female parity had to be brought into the events industry because it did not exist'

'Female parity had to be brought into the events industry because it did not exist'

Fast Forward 15 founder says female mentorship schemes are designed to help women, not to block men.

London to host major robotics and AI conference

London to host major robotics and AI conference

International robotics and automation congress will come to the UK in 2023, welcoming 4,000 AI experts.

LATEST JOBS