Virgin Media brand expert kicks off C&IT Corporate Forum

C&IT Corporate Forum 2013 has opened this morning at Chewton Glen, in Hampshire.

C&IT Corporate Forum is taking place at Chewton Glen this week
C&IT Corporate Forum is taking place at Chewton Glen this week

Around 40 corporate event planners are joining industry professionals for the annual educational and networking event, being held this year at Chewton Glen.

Sustainability, events technology, developing brand, and overcoming budgetary pressures are among topics that will be discussed during the event on 4-5 February.

Virgin Media head of brand amplification Simon Dornan opened the forum this morning with insights into how the business builds its brand loyalty.

Among examples were the Our House members’ club, which took an experiential approach to showcase Virgin Media’s new Tivo and 100mb broadband services at the House of St Barnabas, in Soho.

Around 1,400 B2B guests including suppliers, advertisers, media, and people from within the Virgin Media business had the opportunity to try out the technology during the month-long event.

Also presenting sessions at C&IT Corporate Forum this week are event experts from Kaspersky Lab, Office Depot, Event Skills and CLT Envirolaw.

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