Principal Promotions rebrands

Event management agency Principal Promotions has rebranded as Principal.

Principal Promotions rebrands
Principal Promotions rebrands

The agency, whose full name will become Principal Global Events, said the word ‘promotions’ was no longer relevant as it now fully operates as an event management company.

Principal director Anupa White said: "Our current brand image is quite conservative and doesn’t represent the personality of our company, or the wealth of experience our team has in delivering a diversity of events across the globe."

The London-based agency recently recruited two new project managers: Kat Oakley, former project managers at Grass Roots Marlow and Katie Lee, former project manager at Kuoni Events.

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