More than 250 companies have registered to attend UKTI's Global Sports Projects Conference, which is being held to help UK businesses tap into the global esteem generated by London 2012, and to find out about forthcoming sporting events and the multi-billion pound opportunities they represent.
"The London 2012 Games showed the world what Britain can do — and it showed Britain at its best. British businesses have seen their work showcased around the world," said Trade and Investment Minister Lord Green.
"Admiration and respect for UK knowhow, innovation, and capability to deliver major projects and events is high and the UK has to take advantage of this window of opportunity.
"Sporting events come around so regularly – irrespective of what happens to the global economy — which means that sport provides great opportunities for UK business. With the help of the UKTI, UK firms are already picking up business for these events and will continue to do so."
UK companies are encouraged to get involved in contracts worth an estimated £1.5bn have been identified from the Sochi 2014 Winter Olympics and the 2016 Rio Olympic and Paralympic Games.
The success of the London 2012 Olympics has contributed to the global sporting events business sector being estimated to be worth £92bn by 2015.