More associations join Malaysia's ambassador scheme

Malaysia appoints ten new ambassadors to promote the destination.

The Malaysia Convention & Exhibition Bureau (MyCEB) has appointed an additional ten Kesatrias ('Knight' or 'Warrior') to its ambassador programme.

The Kesatria 1Malaysia Programme was launched in 2012 with 17 leaders from key industry sectors, including presidents and past presidents of national associations that have planned large-scale international events in Malaysia.

Each leader’s role is to promote the region to industry peers and to identify and encourage other potential local hosts to bid for and stage international conventions under the scheme.

The programme has generated 22 conference opportunities for the country, including the Toastmasters convention. These represent a potential for Malaysia to receive 46,000 delegates’ arrivals and £114 million in economic impact for the country.

This year’s ambassadors were appointed at a Kesatria Gala Evening at the Kuala Lumpur Convention Centre and come from various sectors including science and medical, research and innovations, education and law.

En. Zulkefli Hj Sharif, Chief Executive Officer of MyCEB said: "There is currently a strong, core group of associations in areas such as medical sciences and technology who are actively engaged with their respective communities internationally and are experienced in hosting their own national and regional meetings."

Newly-appointed ambassador, Mary Easaw, Chief Dietitian, Dietetic & Food Services National Heart Institute said her appointment has encouraged her to bring more nutrition and dietetics conferences into the country considering that one of Malaysia’s core competencies in the business events industry is in the medical field.

YB Dato’ Sri Dr Ng Yen Yen, Minister of Tourism Malaysia, added: "All of the honourable Kesatrias, play a very important role for us to achieve our 2020 goals, that is by incubating the next generation of bids and to promote Malaysia as a business events destination through their professional networks.

"Through their expertise, knowledge, flair and influence, we are confident that we would be able to achieve our goal to grow business tourism arrivals from 5 per cent to 8 per cent which translates to an increase of 2.9 million by year 2020."

 

What other destinations have ambassador schemes?

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Are experiential food and drink incentives on the rise?

Are experiential food and drink incentives on the rise?

Planners reveal what types of food and drink experiences clients are increasingly requesting, in part two of the C&IT State of the Industry Incentives report.

APAC planners still 'use manual processes' for most of their tasks

APAC planners still 'use manual processes' for most of their tasks

Australian and New Zealander event planners need a more technology-driven approach, according to new research by Cvent.

World’s most popular destinations for business travel revealed

World’s most popular destinations for business travel revealed

New research draws on official government flight data to reveal locations most popular with UK business travellers going overseas in the last year.

Top agencies speak out amid warnings the coronavirus response came ‘too late’

Top agencies speak out amid warnings the coronavirus response came ‘too late’

With reports that another key congress may be cancelled, agencies explain how they have been taking stock.

Delta commits $1 billion to become first carbon-neutral airline

Delta commits $1 billion to become first carbon-neutral airline

The airline makes 10-year commitment to mitigate all emissions from March 2020.

Smyle forecasts 50% turnover growth in 2020

Smyle forecasts 50% turnover growth in 2020

Agency features on the Sunday Times International Track 200 and predicts big things for the year ahead.

Deadline extended for A-List 2020

Deadline extended for A-List 2020

We’ve extended the deadline for entering this year’s awards celebrating 35 incredible event professionals under 35.

In pictures: The Mayfair Townhouse to open September 2020

In pictures: The Mayfair Townhouse to open September 2020

Iconic Luxury Hotels' new London property will have 172 rooms, a bar, a private gym and event spaces.

Incentive review: An action-packed countryside weekend at Gleneagles

Incentive review: An action-packed countryside weekend at Gleneagles

A luxury Scottish escape with whisky tastings and outdoor activities including clay-pigeon shooting and archery.

DRPG acquires London agency Firehouse

DRPG acquires London agency Firehouse

Global agency’s acquisition of communications specialists Firehouse continues its recent growth.

LATEST JOBS