Land Rover chooses Air Partner and P&MM for 7,000-strong launch event

Land Rover has completed an event with P&MM and Air Partner in which 7,000 car dealers were flown from around the world to Marrakech to test drive the new Range Rover

Land Rover chooses Air Partner and P&MM for 7,000-strong launch event
Land Rover chooses Air Partner and P&MM for 7,000-strong launch event
A total of 7,058 delegates flew from the UK, Germany, Italy, France, Spain, Belgium, the Netherlands and Russia on 126 private charter flights to test drive the new Range Rover.

Delegates received Land Rover branded luggage and hotel tags, dedicated branded check-in services, private lounges and catering for all passengers.

When the delegates arrived in Marrakech, they were taken on driving activities and afternoon meeting events.

The Airbus A319 aircraft were liveried with the Range Rover logo inside and out from "The All-New Range Rover" on the fuselage to branded seating, menus and napkins.

Paul Argyle, head of commercial jets at Air Partner, said: "We’ve really enjoyed delivering this high profile, successful global product launch for Land Rover. The project suited Air Partner’s international reach and core strengths in planning, client service, value, discretion and global logistical excellence. While companies like Land Rover and P&MM are sophisticated users of chartering for large global events, our expertise enabled Air Partner to quickly understand their requirements, delivering a solution that not only enhanced the brand experience but provided value and logistical excellence."

Land Rover Global Events, divisional director at P&MM Elaine Pieris added: "Working in Marrakech on such a complex long-term project with high demands on second-to-none delivery was always going to be difficult. It was important that we were working in partnership with a dedicated professional team and Air Partner delivered on all aspects. The launch was a huge success in spite of local challenges and sets yet another benchmark in over a decade of successfully partnered events."

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