Havas Sports & Entertainment appoints Lloyds Olympic strategist as MD

Havas Sports & Entertainment has appointed ex-Lloyds Olympic head Gordon Lott as managing director of its UK business.

Havas Sports & Entertainment appoints Lloyds Olympic strategist as MD
Havas Sports & Entertainment appoints Lloyds Olympic strategist as MD

Lott joins HS&E after eight years at Lloyds Banking Group where he was head of Olympic marketing and group sponsorship since 2007.

He led the strategy, activation and communications of the bank’s sponsorship activity, including the partnership with the London 2012 Olympic & Paralympic Games.

In 2012, the global network achieved worked with 11 London 2012 sponsors, forming alliances with Seven46, the UK-based editorial communications and bid specialists, and experiential marketing agency Benza in Brazil.

Lott takes over from Keith Impey, who after seven years leading the HS&E UK team, will now focus on the global side of the business and develop global projects.

Lucien Boyer, president & global CEO, HS&E said: "We are thrilled that Gordon will be heading up the London team. He brings a wealth of experience in sponsorship and brand activation, having delivered a meaningful and commercially-successful Olympic partnership program for Lloyds that created a legacy with employees, customers and communities across the UK.

"In a fast growing and competitive UK market, Gordon’s leadership, track record, and fresh approach will help drive new opportunities for our business, while building on successful programmes, such as the Powerade Sports Academy, work for Olympics sponsors such as EDF, Eurostar, Lloyds Banking Group and Atos, and specialist research for the Premier League, The FA, The LTA, and Lucozade, among others.

Mark Craze, CEO, Havas Media Group UK, said: "We are excited to welcome Gordon to manage and grow the HS&E UK operation. Having the right talent pool and leadership team is essential to our success. Gordon’s appointment will help develop synergies and new business opportunities with Cake Group, Havas Media, and the rest of Havas in the UK at an important moment of the development and integration for our Group."

Gordon Lott added: "This is a really exciting time for the UK business, and the wider marketing and sponsorship industry, with so many opportunities arising through changes in how consumers and brands are engaging with each other.

"Having worked with many agencies over the years, some of the areas that really attracted to me to HS&E and this role is their strategic rigor, insight-led approach and personal commitment to providing innovative and creative output for all of their clients across sport, entertainment and community initiatives.

"It’s a fantastic opportunity for me to bring my experience as the ‘client’ and help create what I hope will be an agency recognized as best in class, working with brands, rights- holders and other key partners."

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