Economic uncertainty a growing anxiety for events planners, says MPI Business Barometer

Economic uncertainty created by the European debt crisis and US political issues are causing concern for the events industry, according to Meeting Professionals International's (MPI's) latest Business Barometer.

MPI's Business Barometer for December 2012 highlights economic uncertainty
MPI's Business Barometer for December 2012 highlights economic uncertainty

The MPI Business Barometer – a gauge of the events industry carried out every two months – has highlighted the increasing fear of economic uncertainty for meeting planners.

The December 2012 Barometer shows that economic uncertainty is the key trending topic for 13% of planners, up from 5% in the last, October 2012, study.

The Business Barometer notes that efforts to resolve the European debt crisis have not yielded swift results, affecting government budgets and corporate spending and budgeting.

Meanwhile, European meeting professionals have highlighted a decrease in budgets, while those in the US report a slight increase.

Overall, however, spending remains flat for 40% of events organisers.

The Business Barometer also reports more regional, smaller meetings, as well as an increase in planners wanting ‘no frills’ events.

Another trend highlighted in the report is the rise in technology, with the prediction that mobile apps will be "obligatory in the New Year for up-to-date content delivery, meeting and event personalisation, pan-demographic and geographic communication, on site security, ad-hoc group networking and environmental responsibility".

Meanwhile, the events industry has told C&IT that retail sector event planners must 'learn lessons' as the triple-dip recession looms.

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