Grass Roots

Grass Roots is examining its strategy worldwide and has appointed a new non-executive director

Grass Roots employs 700 people worldwide
Grass Roots employs 700 people worldwide

Who? Grass Roots

What’s the lowdown? Grass Roots employs around 700 staff around the world, including 90 working in its events division. UK offices include London, Marlow, Worcester, Tring and Fleet.

Why shine the spotlight? Former Ernst & Young deputy managing partner Richard King has been appointed as a non-executive director at Grass Roots Group.

King – who spent more than 35 years working for professional services company Ernst & Young – joined the seven-strong board at Grass Roots Group for its first meeting of 2013 on 3 January.

The board now comprises executive directors Evans, Russell Clutton as financial director and Helen O’Byrne as general counsel, with non-executive directors King, David Hackett and Nathaniel Solomon. Andrew Scott also sits on the board.

Client work? Grass Roots has most recently been appointed by Huawei Enterprise and Association of Online Publishers (AOP). Huawei, a Chinese telecommunications company, will be running events with Grass Roots including a product launch for 250 delegates and a European Partner Conference.

Meanwhile, the AOP contracted Grass Roots to manage its 2012 Summit, an annual event sharing best practice in the digital space for 400 delegates.

What’s next? Grass Roots Group chairman David Evans said: "[Clients] are beginning to recognise they need global services and we operate in 92 countries around the world so the board will be looking at strategy worldwide, and how we make money from that."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why satellite events get noticed and save 'serious' money

Why satellite events get noticed and save 'serious' money

The popularity of small-scale live events will only grow in the coming years says an agency director at OrangeDoor.

Most events 'not insured' against coronavirus

Most events 'not insured' against coronavirus

What event planners need to know about insurance cover if their event is cancelled or postponed over the coronavirus outbreak.

Sledge aquires SWM Partners

Sledge aquires SWM Partners

Pharmaceutical specialist with a turnover of £10m has been bought out by the live events agency.

Is demand for thrill-seeking incentives on the rise?

Is demand for thrill-seeking incentives on the rise?

We asked event planners whether demand for adventurous incentives has increased, in the State of the Industry report.

AIME increases numbers despite coronavirus

AIME increases numbers despite coronavirus

The conference saw a rise in registrations amid reduced levels of international travel.

Top incentive trends for 2020

Top incentive trends for 2020

We asked event planners what trends they have noticed in incentive travel for this year as part of the State of the Industry report.

Air New Zealand unveils lie-flat beds for economy passengers

Air New Zealand unveils lie-flat beds for economy passengers

The airline says the new design is a “game-changer” for economy-class customers on long-haul flights.

Hong Kong offers free venue hire amid coronavirus fears

Hong Kong offers free venue hire amid coronavirus fears

A government subsidy aims to reinvigorate the conferences and events industry after event cancellations.

Can video save events amid Coronavirus cancellations?

Can video save events amid Coronavirus cancellations?

Event industry must stop thinking 'if you’re not physically in the room, you’re a no-show’ says video platform CCO.

Top doctor reveals 12 ways to make events more accessible

Top doctor reveals 12 ways to make events more accessible

Doctor Helen Grote describes how to make events more inclusive for disabled delegates.

LATEST JOBS