Grass Roots

Grass Roots is examining its strategy worldwide and has appointed a new non-executive director

Grass Roots employs 700 people worldwide
Grass Roots employs 700 people worldwide

Who? Grass Roots

What’s the lowdown? Grass Roots employs around 700 staff around the world, including 90 working in its events division. UK offices include London, Marlow, Worcester, Tring and Fleet.

Why shine the spotlight? Former Ernst & Young deputy managing partner Richard King has been appointed as a non-executive director at Grass Roots Group.

King – who spent more than 35 years working for professional services company Ernst & Young – joined the seven-strong board at Grass Roots Group for its first meeting of 2013 on 3 January.

The board now comprises executive directors Evans, Russell Clutton as financial director and Helen O’Byrne as general counsel, with non-executive directors King, David Hackett and Nathaniel Solomon. Andrew Scott also sits on the board.

Client work? Grass Roots has most recently been appointed by Huawei Enterprise and Association of Online Publishers (AOP). Huawei, a Chinese telecommunications company, will be running events with Grass Roots including a product launch for 250 delegates and a European Partner Conference.

Meanwhile, the AOP contracted Grass Roots to manage its 2012 Summit, an annual event sharing best practice in the digital space for 400 delegates.

What’s next? Grass Roots Group chairman David Evans said: "[Clients] are beginning to recognise they need global services and we operate in 92 countries around the world so the board will be looking at strategy worldwide, and how we make money from that."

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