Using social media to engage attendees can help create a dialogue between attendees and organisers, turning even the smallest event into a vibrant, evolving conversation.
1. Before your event social media can be used to raise awareness. Although prospects may have your big annual conference in their calendars, there’s no guarantee that they’ll actually book a place. People are busy, and it’s easy for them to forget how relevant the conference is.
By using platforms like Twitter, organisers can unobtrusively remind people about the upcoming event, while highlighting key speakers and discussions.
Socially savvy organisers will have set up their event hashtag, have it visible on the website and be communicating with potential attendees: this can also help encourage networking amongst delegates.
2. During the event (and before it), rather than asking for questions after a speaker has finished, attendees - or people following the event remotely - can use Twitter to ask questions to speakers. These can be selected by a moderator or host to be answered, and made available to attendees after the event.
3. Encourage live Tweets and posts during the event, which provides great feedback for organisers and can be collated (using tools like Storify) to give those who didn’t come a taste of what they missed.
It’s one thing for an organiser to enthuse about an event’s success, but to hear from the participants provides a rounder and more transparent form of feedback.
Used well, social tools can promote and enhance your event, and widen its audience.
Tamara Littleton is CEO of social media management agency, eModeration.
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