Keith Barr will take up the new role of chief commercial officer from 1 June 2013.
The role takes responsibility for IHG’s global sales, marketing and brands functions, to drive consistent brand strategies across all geographies and leverage IHG’s scale and systems to deliver continued industry outperformance.
In his current role as chief executive for Greater China, Barr has overseen the development and launch of IHG’s hotel brand, specially designed for Chinese consumers, Hualuxetm Hotels & Resorts.
As part of the changes, Kenneth MacPherson will be taking over from Barr as chief executive, Greater China.
MacPherson joins from Diageo, where he is currently general manager and board director of Sichuan Shuijingfang Company.
He has been based in China since 2005, having previously led the development of Diageo’s China strategy.
MacPherson will assume his role with IHG in April 2013, and will also become a member of the executive committee reporting to chief executive Richard Solomons.
During his career with Diageo, MacPherson has also worked in Shanghai, Singapore, South Africa and the UK.