London & Partners welcomes Tour de France event potential

London & Partners has welcomed the event and business tourism boost that will come from the 2014 Tour de France's stint in the capital.

London & Partners welcomes Tour De France's event potential
London & Partners welcomes Tour De France's event potential

As previously reported, the famous contest will begin in Yorkshire, with The Grand Départ taking place on 5 and 6 July, 2014, before moving to the south of England for a third stage.

Stage Three of the contest will pass through Cambridge, Epping Forest, the Olympic Park and the Mall.

Iain Edmondson, head of major events at London & Partners, said: "Staging the finish of the Grand Départ for the Tour de France on London’s iconic Mall against the backdrop of Buckingham Palace once again in 2014 serves as a resounding endorsement of the cycling legacy that we are seeing in the capital following the huge success of London 2012.  

"Welcoming sports-impassioned Britain back to the stage of [the Olympics] and onto the streets of London will not only reignite the buzz that still engulfs the capital, but will also serve as further inspiration to embrace the sport, in addition to other world-class cycling events such as Ride London, launching in August this year."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

'Being bold involves risk and that’s OK'

'Being bold involves risk and that’s OK'

Creative director Robert Dunsmore says drive-in cinemas are a great example of repurposing old ideas to meet new challenges.

Maintaining two-metre rule when returning to work will be 'impossible'

Maintaining two-metre rule when returning to work will be 'impossible'

Guidance from health and safety body advises employers to assess risks to wellbeing as well as virus transmission when bringing employees back.

Nearly two thirds of event planners expect live events to return this year

Nearly two thirds of event planners expect live events to return this year

Most event companies will be running just a quarter of events planned for 2020, finds research by Global DMC Partners.

LIVE UPDATES: UK could have 'air bridges' by end of June

LIVE UPDATES: UK could have 'air bridges' by end of June

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Freeman APAC appoints new head of creative services

Freeman APAC appoints new head of creative services

The award-winning creative will lead the agency’s experiential campaigns for the Asia Pacific region.

5 bad leadership habits to avoid when managing a team remotely

5 bad leadership habits to avoid when managing a team remotely

Don't let certain behaviours slip into your leadership style unchecked, says CEO of Authentic Change Solutions.

How to take your events outdoors

How to take your events outdoors

MD of Gazeboshop explains how to make the most of outdoor facilities and comply with social distancing.

How coronavirus will affect financing in the hospitality sector

How coronavirus will affect financing in the hospitality sector

The best course of action for any borrower is to find out what flexibility there is, says legal expert James Stripe.

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

Guests reveal their best experiences and react to anonymous industry confessions in our first-ever podcast for event and travel professionals.

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy