Robotics and artificial intelligence among future events technology trends, says MPI white paper

Meeting Professionals International (MPI) has tipped technologies including artificial intelligence, robotics, and speech and voice recognition as among future trends in events.

MPI has published its white paper Technology: Why invest, what’s next?
MPI has published its white paper Technology: Why invest, what’s next?

Key shapers

MPI’s latest white paper – Technology: Why invest, what’s next? - uncovers some of the technologies that researchers at Leeds Metropolitan University have identified as key shapers of the meetings industry.

From present technologies including the internet, mobile apps and social media, to a future world of targeted audio, augmented reality and robotics, the research highlights the need to take risks, and learn from technology failures.

In the white paper, Shazam program manager Andrew Watters explained: "Most risk based assessment of technology is opportunity, rather than threat.

"Therefore, how can we utilise technology to bring us competitive advantage and to reduce our costs? The key risk is us getting it wrong."

Watters says lost opportunity and lost time aren’t huge factors, as organisations on the cutting edge expect to get it "wrong" sometimes—the key being to learn from those experiences.

Robotics

Among technology highlighted is the use of robotics, for example robotic avatars that can attend meetings on behalf of their human counterparts.

Other applications could include the manual process of setting up and taking down exhibition stands and equipment, the handing out of refreshments during intervals and the answering of basic questions, with more complex ones fielded to appropriate staff.

Ambient intelligence

Meanwhile, the use of ambient intelligence could involve linking technologies such as mobile devices, intelligent sensing systems (computer vision), augmented reality and wireless communication to make locations, spaces and meeting venues adaptable to individual delegate profiles and preferences, for example, heating and lighting, and allow meeting professionals to create targeted content and messaging.

"Using the technologies discussed in this paper could lead to meetings where delegates are better informed through the receipt of specific targeted information, feel more involved and immersed and have their travel and associated costs dramatically reduced<’ stated the white paper, which is available to download on the MPI website.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy

Can biosecurity teams save events?

Can biosecurity teams save events?

The industry will need a range of biosecurity measures if physical events are to return soon, says Smyle's Matt Holliday.

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

Industry insiders share what they miss most about live events while they are stuck at home.

LIVE UPDATES: Las Vegas casinos allowed to reopen on 4 June

LIVE UPDATES: Las Vegas casinos allowed to reopen on 4 June

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Hong Kong Convention Centre holds first event since lockdown

Hong Kong Convention Centre holds first event since lockdown

The venue put stringent hygiene measures and body temperature screening in place to hold a three-day exhibition.

One day left to enter the C&IT Awards Americas

One day left to enter the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

5 ways events are adapting to coronavirus restrictions

5 ways events are adapting to coronavirus restrictions

Marketing budgets remain intact for 75% of companies, finds research by event agency Pico.

Trio of agencies to run events at Birmingham 2022 Commonwealth Games

Trio of agencies to run events at Birmingham 2022 Commonwealth Games

DRPG, TBA and Outdoor Places Unusual Spaces among the companies running creative services for the international event.

Event planners need to rethink how they pitch for business

Event planners need to rethink how they pitch for business

Organisers have found new ways to engage with clients and keep in regular contact when events aren't taking place.

Fairmont posts funny videos of staff in empty hotels

Fairmont posts funny videos of staff in empty hotels

Two Canadian Fairmont hotels have found a creative outlet for talented staff members during the lockdown.