Robotics and artificial intelligence among future events technology trends, says MPI white paper

Meeting Professionals International (MPI) has tipped technologies including artificial intelligence, robotics, and speech and voice recognition as among future trends in events.

MPI has published its white paper Technology: Why invest, what’s next?
MPI has published its white paper Technology: Why invest, what’s next?

Key shapers

MPI’s latest white paper – Technology: Why invest, what’s next? - uncovers some of the technologies that researchers at Leeds Metropolitan University have identified as key shapers of the meetings industry.

From present technologies including the internet, mobile apps and social media, to a future world of targeted audio, augmented reality and robotics, the research highlights the need to take risks, and learn from technology failures.

In the white paper, Shazam program manager Andrew Watters explained: "Most risk based assessment of technology is opportunity, rather than threat.

"Therefore, how can we utilise technology to bring us competitive advantage and to reduce our costs? The key risk is us getting it wrong."

Watters says lost opportunity and lost time aren’t huge factors, as organisations on the cutting edge expect to get it "wrong" sometimes—the key being to learn from those experiences.

Robotics

Among technology highlighted is the use of robotics, for example robotic avatars that can attend meetings on behalf of their human counterparts.

Other applications could include the manual process of setting up and taking down exhibition stands and equipment, the handing out of refreshments during intervals and the answering of basic questions, with more complex ones fielded to appropriate staff.

Ambient intelligence

Meanwhile, the use of ambient intelligence could involve linking technologies such as mobile devices, intelligent sensing systems (computer vision), augmented reality and wireless communication to make locations, spaces and meeting venues adaptable to individual delegate profiles and preferences, for example, heating and lighting, and allow meeting professionals to create targeted content and messaging.

"Using the technologies discussed in this paper could lead to meetings where delegates are better informed through the receipt of specific targeted information, feel more involved and immersed and have their travel and associated costs dramatically reduced<’ stated the white paper, which is available to download on the MPI website.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Hire Space Awards 2019 winners: The full list

Hire Space Awards 2019 winners: The full list

Comedian Robin Morgan led the ceremony at the National Gallery recognising the UK's best venues and event organisers.

15 entertainment ideas for corporate events

15 entertainment ideas for corporate events

All ideas should be sensory, memorable and participatory, says Mauri Gomez of Eventos Barcelona.

LinkedIn launches face-to-face meetings tool

LinkedIn launches face-to-face meetings tool

Online networking platform's event-organising feature marks its first step into the physical meetings market.

Why wellness isn't just for delegates

Why wellness isn't just for delegates

From taking time to see the sights to apps that help your sleep patterns, Top Banana's Ian Cooke has some wellbeing tips.

7 lessons for event planners from... Brexit

7 lessons for event planners from... Brexit

We asked industry figures what the Brexit process has taught them about planning and executing big events.

Inntel hires new head of business travel

Inntel hires new head of business travel

Senior appointment will manage business travel operations teams and mentor the agency's business travel consultants.

5 ways to bounce back from travel sickness

5 ways to bounce back from travel sickness

Wellness expert John Ayo shares his health tips to make sure you and your event don't have to suffer.

What's the biggest challenge for corporate event planners?

What's the biggest challenge for corporate event planners?

Panel of experts at Cvent Connect examine what will affect in-house event professionals most during the next three years.

Marketing budgets cut for the first time in seven years, says Bellwether Report

Marketing budgets cut for the first time in seven years, says Bellwether Report

Total marketing budgets fell in the third-quarter amid economic and political uncertainty, but outlook for 2020 is positive.

Another landmark year for Belfast after winning Best Events Destination 2019

It's been a record-breaking year for Belfast with stand-out numbers for business tourism sales and awards galore.

LATEST JOBS