Visit Scotland believes that business extensions not only encourage visitors to come back with their friends or families, or to stay that little bit longer, and take in the culture in Scotland, but that is also it adds tangible value to the business aspects of the trip.
It is working with its venues and suppliers to attract delegates as early as possible to consider extending their stay. Many event organisers promote the quality of the destination when enticing delegates to their event, and Visit Scotland is aiming to help them fulfil these expectations.
"We know that if delegates extend their stays they are more likely to fully commit to the event, to connect with it, knowing the end game isn't a rush to the train, plane or automobile but maybe a more cultural experience," says Neil Brownlee, head of Visit Scotland's Business Tourism Unit. "We know that if delegates arrive fresh and invigorated they will better take in the content of the event."