Eventia moots dropping annual UK Events Market Trends Survey

Eventia is questioning the value of carrying out its annual UK Events Market Trends Survey (UKEMTS) this year, following the launch of the MPI Economic Impact Study and an events industry inquiry by the All Party Parliamentary Group.

Eventia's Simon Hughes says the association is considering dropping UKEMTS
Eventia's Simon Hughes says the association is considering dropping UKEMTS

Eventia chairman Simon Hughes told C&IT the key reason for considering pulling away from publishing the UKEMTS in 2013 is to "avoid duplication".

MPI Foundation has been carrying out its UK Economic Impact Study with Leeds Metropolitan University – launched in March 2012.

Meanwhile, the All Party Group is planning an inquiry that will examine government support could help the UK compete more effectively on the international conference market.

"We normally publish the UKEMTS in July, but will it have any real value in 2013?" said Hughes.

"There is the broader study that MPI [has been working on], but also the All Party Parliamentary Group is compiling evidence from industry."

Hughes added that as the findings of the All Party Parliamentary Group evidence were to be presented at International Confex in March, the usual timings of the UKEMTS research meant it would not be completed in time for that inquiry.

"We are talking to Leeds Metropolitan University, as we don’t want to duplicate what they are doing with MPI," added Hughes.

The new vice-chairs of the Business Visits and Events Partnership – which include Hughes, MPI UK and Ireland president Samme Allen and Ises representative Richard Foulkes – are set to meet this month to further discuss industry-led research.

"We want to stay much more focused on meaningful research of real value," added Hughes.

Read C&IT's latest State of the Industry report here.

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