Melville GES will also support Excel London’s commercial team and contribute to the growing conference and congress business.
Excel London managing director David Pegler said: "We are both looking to attract the world’s leading conferences and congresses. By combining our knowledge, skills and resources we are able to offer a very attractive package to encourage new events into London and Excel."
The agreement, which starts on 1 January 2013, also sees Melville GES launch a dedicated congress team to be lead by commercial director Dan Corderoy, and include former Locog organiser Caroline Chase, director of international live events Justin Squires, and Koreen O’Malley, formerly Melville GES Olympic Project Design Manager.
Melville GES COO Andy Gibb said the potential of the agreement is "huge".
"Working alongside Excel London, with a dedicated team within the venue, we can grow and develop this market and attract more events to the UK and Excel, as well as improving the level of service the customers receive, which will benefit all parties involved," he added.