Association business is 'bedrock' for ACC Liverpool

The ACC Liverpool has achieved an increase in profits, largely due to association conferences.

Richard Branson at the Global Entrepreneurship Congress at the ACC Liverpool. Credit Ant Clausen
Richard Branson at the Global Entrepreneurship Congress at the ACC Liverpool. Credit Ant Clausen
The venue, home to BT Convention Centre and Echo Arena, recorded a post-tax profit of £271,000 - an increase of more than £17,000 over the previous period to March 2011.

The increase, for figures based on audited accounts for the year ended 31 March 2012, was achieved in the context of an 11 per cent decrease in turnover to £12.9 million.

The ACC Liverpool expects revenue to return to previous levels of more than £14m in 2013, as seen in 2010-11.

The centre has already confirmed 21 repeat events for 2013 including the Royal College of Ophthalmologists.

Chief executive Bob Prattey said to experience an increase in profit despite a reduction in revenue was due to the venue’s focus on streamlining costs in a tough market while maintaining high levels of customer service.

He said: "2011-12 was another year of positive development for ACC Liverpool in the face of challenges presented by the poor economic climate.

"Our latest financial figures reflect the cyclical nature of the events and conference business. The association conference market continues to act as the bedrock upon which BT Convention Centre’s business is based and, whilst we have made a significant impact in the corporate market, this sector continues to be affected by the global recession.

"Despite this, we were able to achieve a positive outcome by managing event costs and overheads while maintaining the highest levels of customer service delivery."

In 2011-12, ACC Liverpool held a total of 182 events and welcomed 585,000 visitors, including the Global Entrepreneurship Congress.

Prattey continued: "As we head into our sixth year, we expect to return to the level of turnover experienced previously. We have now generated a total of £610 million in economic benefit to the city since opening in 2008, which will continue to rise as we have many terrific events across the venue confirmed for next year.

Plans for 2013 also include the start on site next autumn for the venue’s new exhibition facility – Exhibition Centre Liverpool – which is expected to contribute an estimated £40 million per year to the city region after it opens in 2015.  

It will be used to stage both trade and consumer exhibitions, as well as large national and international conferences with attached exhibitions, large scale banquets and concerts with a standing capacity of 10,000.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

5 ways technology can help hotels reopen safely

5 ways technology can help hotels reopen safely

New innovations will help hotels solve the challenges of coronavirus so that guests can return, says Louisa Watson of Wyboston Lakes Resort.

Dear C&IT: Diversity should be part of the process right from the start

Dear C&IT: Diversity should be part of the process right from the start

Event planners need to challenge the diversity of their internal teams and their clients, says WRG Live's Steve Porter

LIVE UPDATES: England to relax quarantine rules for visitors from 10 July

LIVE UPDATES: England to relax quarantine rules for visitors from 10 July

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

'Attention to detail is key'

'Attention to detail is key'

A-List 2020: Stephanie Aviss is an account manager at Top Banana

What does the future hold for incentive travel?

What does the future hold for incentive travel?

C&IT speaks to Black Tomato's David Heron to find out why he's feeling cautiously optimistic.

5 ways the industry can recover from the crisis

5 ways the industry can recover from the crisis

Catch up on our Crisis Briefing webinar, where experts from across the global MICE industry share their latest COVID-19 recovery plans.

Case study: Android's Partner Summit in Berlin

Case study: Android's Partner Summit in Berlin

Agency Wonder brought the tech giant's new branding to life in a former techno club in the German capital.

Events industry urges UK government to set reopening date

Events industry urges UK government to set reopening date

Senior industry figures argue that the lack of confirmed date risks losing major business to international competitors.

'It's great to be involved in the planning but onsite is where you really learn'

'It's great to be involved in the planning but onsite is where you really learn'

A-List 2020: Sarah Potts is an events project manager at BI Worldwide.

Dreaming down under: the Australia incentive

While global travel is on hold, it’s a time to dream. One Australian expert discusses her ultimate incentive itinerary for first-time visitors, including flying celebrated chefs around the country and dinner under the outback stars…