Mixed forecast for association sector

The association events sector is showing "signs of struggle", but continues to look more favourable than the corporate meetings industry, according to Rob Davidson, author of the EIBTM Industry Trends Report 2012.

Davidson, senior lecturer in event management at University of Greenwich, said the association sector remains a solid market that is facing up to challenges well, although there are slight difficulties with sponsorship.

He said: "The top two emerging trends were found to be budgeting and content capture or distribution. It is no surprise that budgets continue to be scrutinised, but the content capture and distribution trend is worthy of note.

"Technological developments, such as live web streaming and on-demand video, enable conference professionals to extend the reach and lifecycle of their meetings and expand the learning exchange to many more people.

"The digital content produced in this way represents not only the scientifically valuable material for long-term use in continuing online education but also a sustainable source of revenue for associations."

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