ESR attracts under-35s with social media push

The European Society of Radiology (ESR) has announced a 26 per cent increase in younger members in 2012 to almost 3,000.

The ESR's increased use of social media has helped to build momentum on key initiatives for members under the age of 35.

The society uses Facebook pages for each of its journals, including a dedicated publication for younger members. The number of 'fans' has increased from 17,388 to almost 80,000 in 12 months. Meanwhile, 'myESR' has 1,700 Twitter followers, and 36 videos on YouTube have attracted more than 63,700 views.

This follows initiatives including e-newsletters, workshops, conference tracks and abstract submissions specifically tailored to the younger demographic, plus a range of benefits including reduced registration fees and the opportunity to apply for free accommodation and public transport during the European Congress of Radiology. Julia Patuzzi, ESR's head of media, said: "Today, the foremost source of information is social media, which is why the ESR has increased its presence and provided members with information via these channels. Our initiatives are the perfect way to invest in the future of the discipline, as the young people of today will be the radiologists of tomorrow."

The ESR's overall membership increased by 11 per cent in 2012 to 53,822 members from 195 countries.

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