Wrigley's Extra and Converse work among Amplify's annual highlights

Amplify has identified its key trends of 2012, and discussed its highlights - including work with Converse and Wrigley's Extra.

Extra and Converse work among Amplify’s annual highlights
Extra and Converse work among Amplify’s annual highlights
Candid camera

Bexy Cameron, Amplify’s head of insight, said a ‘photography revolution’ occured in 2012, impacting on the events sector. Experiential, meanwhile, is changing the way brands interact with delegates, she adds.

Cameron said that 2012 has been a mixed year for digital and social media, with both significant developments and economic declines.

"The world has fallen back in love with photos – whether it's a quick snap of the butter melting on our morning crumpet or the onesie Cara Delevingne is sporting, photos have well and truly become the new status update," she added.

Instagram and Pinterest were name checked as leading this movement, but the Wrigley's Extra Facebook page was given a nod for it "clever use of relevant and simple content" combining events with online participation to help double its fanbase to 748,000.

Experiential surge

Amplify also said that 2012 has shown that experiential marketing can work on a global level if it is thought through cleverly.

"For example when we were asked to put on an event for Converse earlier in the year we saw it as a perfect opportunity to put on an urban grime ‘Block Party’ with an unrivaled line up," she added.

Amplify's clients include Wagamama, Three and Playstation.

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