First launched a year ago, the campaign will now see Computer 2000 - the UK arm of distribution giant Tech Data - driving regular communications to Samsung partners, including live events.
Computer 2000 is planning to host regional events in partnership with Samsung UK in the New Year as well as running webinars.
While the programme will embrace the whole Samsung range, there is a particular focus on the company’s range of ultrabooks and Windows 8 devices.
James Reed, director of PC Systems UK and Ireland for Computer 2000, said: "We’ve seen significant growth in our Samsung business within the PC systems business unit over the past year."
He added this next phase of the programme – which engages with resellers and retailers – will be pushing Samsung’s series 5 ultrabooks and series 9 notebooks.
A specific strand of the programme will focus on driving public sector sales for Samsung partners during the first quarter of 2013.