Yorkshire Tour de France win to boost events in region

Yorkshire has won the bid to host the opening two days of the 2014 Tour de France, a coup that will result in a boost to business tourism in the North of England.

Yorkshire Tour de France win to boost events in region
Yorkshire Tour de France win to boost events in region

Gary Verity, chief executive of tourism body Welcome to Yorkshire, told C&IT: "The win will be great for business tourism in Yorkshire in the run up to 2014; during the event itself and in the years to come." The event is forecast to generate high demand in the hotel sector, as well as in the conference and events and corporate hospitality market.

Leeds will play host to the start of the race, with the route also taking in York, Scarborough, the Yorkshire Dales, Hull and Sheffield.

The Grand Départ will take place on 5 and 6 July, 2014, before moving to the South of England for a third stage. The win marks the first time that the North of England has hosted the event, while the UK last hosted a Grand Départ in 2007.

Verity added: "Today is a proud day for everyone involved in the bid and the county as a whole. We are honoured that the race organisers, the Amaury Sport Organisation, have selected Yorkshire to be the host location of the 2014 Grand Départ."

Visit England chief executive James Berresford congratulated Yorkshire on winning the bid. He said: "This is a fantastic opportunity for Yorkshire and will showcase to the world the outstanding beauty and breathtaking landscapes of this wonderful area of England.

"We look forward to working with Welcome to Yorkshire and their partners as well as the other areas of England which will host the Tour’s stages to make this a huge success for the whole country."

Christian Prudhomme, Tour de France director, added: "Since the resounding success of the Grand Départ in London in 2007, we were very keen to return to the United Kingdom."

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