Organised by London-based agency TBA, the DAC Beachcroft Annual Partners Conference provided an opportunity for the company’s 250 partners from around the world to celebrate the organisation’s 250th birthday.
Using iPads for interactive table discussions during plenary sessions, delegates were able to give immediate feedback on the conference, which was held at Park Plaza Riverbank London on 23-24 November.
DAC Beachcroft head of marketing and communications Claire Wright said: "There was something for everyone at this year's partners conference. The tablet technology used at the plenary session really engaged the audience and produced quality feedback in real time."
The set and stage reflected the celebratory theme, and paid tribute to the London setting of the event.
Meanwhile, the evening celebration included a performance from a Rat Pack band and informal food stations that represented the cuisine of their worldwide office locations.
Wright added: "We turned pre-dinner drinks into part of the entertainment with mixology lessons and sushi demonstrations. The TBA team was with us every step of the way and contributed significantly to the content as well as the on-site delivery. The result was a great celebration to end our 250th year."