Starwood Aloft expansion includes Paraguay and Uruguay openings

Starwood Hotels & Resorts will open four new Aloft hotels in Latin America in the next three years.

Paraguay's capital city Asuncion will add an Aloft-branded hotel in 2014
Paraguay's capital city Asuncion will add an Aloft-branded hotel in 2014

Aloft Panama, will debut in 2013, Aloft Merida, in Mexico, and Aloft Asuncion, in Paraguay, slated to open by 2014, while Aloft Montevideo is set to open in Uruguay in 2015.

"Aloft is taking Latin America by storm," said Brian McGuinness, senior vice president of speciality select brands for Starwood. "The brand continues to develop a fiercely loyal following and experience strong momentum as it enters new markets around the world. "We are excited about the brand's growth in the region over the next two years."

The expansion of the Aloft brand in Latin America is part of Starwood's growth strategy, which includes strengthening its existing portfolio of 71 hotels in the region by 25% with 17 new Starwood properties scheduled to open by 2016.

The Aloft brand debuted in the region in December 2011, with the opening of Aloft Bogota Airport, before the launch of Aloft San Jose in Costa Rica in spring 2012.

Now, Aloft Panama will open on 1 July 2013, and include five meeting rooms. The first phase, with 126 rooms will open in 2013 and the second phase with 186 more rooms will debut in 2016.

Meanwhile, Aloft Merida in Mexico’s Yucatan Peninsula is expected to open on 1 July 2014 with 136 rooms and 50sqm of meeting space.

Aloft Asuncion, in Paruguay’s capital city, will feature 120 loft-like rooms and around 57sqm of meeting space.

In 2015, Aloft Montevideo will open in Uruguay, with 100 rooms and 210sqm of meeting space.

"The Aloft brand is a key part of our aggressive expansion strategy in the region," said Ricardo Suarez, vice president of development & acquisitions for Starwood in Latin America. "We've seen strong guest and developer demand for this brand and its momentum clearly demonstrates that the region is ready for the next-generation Aloft hotel experience."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Double sunrise: Would you book a 19-hour flight?

Double sunrise: Would you book a 19-hour flight?

After Qantas trial flight from London to Sydney lands, we ask event planners what they think.

Science Museum unveils new event space within medical exhibit

Science Museum unveils new event space within medical exhibit

Exhibition opens for drinks receptions and events amid one of the world's largest medical galleries as part of £24m refurb.

Venue of the Week: Adare Manor

C&IT's 2019 A-Listers were treated to a stay at the luxury Irish getaway on an 842 acre estate in County Limerick.

7 lessons for event planners from... the John Lewis Christmas ad

7 lessons for event planners from... the John Lewis Christmas ad

Everyone's nightmare is a fire-breathing dragon near a highly flammable Christmas tree, isn't it?

Biggest food and drink trends of 2020 revealed by hotel group

Biggest food and drink trends of 2020 revealed by hotel group

Black pepper ice cream, fermented foods and Levantine cuisine are among the culinary treats predicted to be popular.

What are Generation Z's top travel destinations?

What are Generation Z's top travel destinations?

In-depth analysis unearths the future of travel in a global survey of 10,000 young people in the US, UK, Europe and China.

Case study: Nickelodeon Kids' Choice Awards

Case study: Nickelodeon Kids' Choice Awards

Pop star Jason Derulo hosted the televised award ceremony at Abu Dhabi National Exhibition Centre.

Influx of association conferences for ACC Liverpool

Influx of association conferences for ACC Liverpool

Venue is set to host three major association conferences for the first time, while confirming return of several others.

3 simple ways to disrupt events

3 simple ways to disrupt events

Many planners mistakenly over-complicate their events, according to Scott Stratten, co-author of UnMarketing.

Answer our corporate event planner survey and win a luxury hotel stay

Answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

LATEST JOBS