Toyota chooses P&MM for two events

Toyota has hired P&MM to run its Ichiban award programme and the launch of the 2013 version of its RAV4 model.

Toyota chooses P&MM for two events
Toyota chooses P&MM for two events

P&MM will provide lead agency support for the New Generation RAV4 Press launch early next year as well as logistic and creative management of the seventh Ichiban programme.

In 2012, Toyota Motor Europe placed two Europe wide press launches with P&MM, as well as its Ichiban Customer Satisfaction Award programme.  

P&MM’s director of events Chris Clarke said: "We constantly challenge the status quo on how we pitch, manage and deliver these events so that we stay relevant to the ever-evolving automotive sector and are delighted that Toyota values this. Interestingly, P&MM’s good name within this sector has also been put to use by various hotel groups on a consultancy basis in helping them shape their automotive collateral as they increasingly pay more attention to the unique requirements of the automotive industry."

P&MM, part of Motivcom, is a strong player in the automotive sector, working with an array of car brands including Toyota. Last month it reported an 11% surge in 2012 automotive business compared to 2011 and said it expects further growth in 2013.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: DHL's employee of the year event in San Francisco

Case study: DHL's employee of the year event in San Francisco

Part five of our State of the Industry: Corporate Report is an in-depth look at DHL's big three-day event for its staff.

5 hotels for inspiring incentives in Italy

5 hotels for inspiring incentives in Italy

Our pick of elegant Italian getaways for exciting activities, captivating cuisine and stunning scenery.

UK businesses spending 22% more on incentive travel

UK businesses spending 22% more on incentive travel

Research also finds increased investment in employee experiences worldwide, in response to concerns for wellbeing.

How to use live events to revitalise a brand

How to use live events to revitalise a brand

Any product can be given a new lease of life with the right kind of event, says UKSV's Neil Coombes.

Popular and emerging destinations for corporate events

Popular and emerging destinations for corporate events

Part four of the State of the Industry: Corporate Report asks which cities are favoured by event planners.

In pictures: C&IT US Forum 2019

In pictures: C&IT US Forum 2019

Event planners from North America came to Chewton Glen for two days of meetings, content sessions and activities.

Case study: Avon's Circle of Excellence 2019

Case study: Avon's Circle of Excellence 2019

Venues and Events International organised a 'once in a lifetime' trip to Monaco and the Champagne region of France.

New client account manager for Brands at Work

New client account manager for Brands at Work

With seven years of events experience, the agency's most recent hire will develop new client relationships.

The top challenges for corporate event planners

The top challenges for corporate event planners

Part three of the State of the Industry: Corporate Report finds the biggest hurdles include measuring the ROI of events.

Dear C&IT: Venues must be more reasonable

Dear C&IT: Venues must be more reasonable

Charging significantly more for special dietary requests is bad practice, argues Inntel's Douglas O'Neill.

LATEST JOBS