Toyota chooses P&MM for two events

Toyota has hired P&MM to run its Ichiban award programme and the launch of the 2013 version of its RAV4 model.

Toyota chooses P&MM for two events
Toyota chooses P&MM for two events

P&MM will provide lead agency support for the New Generation RAV4 Press launch early next year as well as logistic and creative management of the seventh Ichiban programme.

In 2012, Toyota Motor Europe placed two Europe wide press launches with P&MM, as well as its Ichiban Customer Satisfaction Award programme.  

P&MM’s director of events Chris Clarke said: "We constantly challenge the status quo on how we pitch, manage and deliver these events so that we stay relevant to the ever-evolving automotive sector and are delighted that Toyota values this. Interestingly, P&MM’s good name within this sector has also been put to use by various hotel groups on a consultancy basis in helping them shape their automotive collateral as they increasingly pay more attention to the unique requirements of the automotive industry."

P&MM, part of Motivcom, is a strong player in the automotive sector, working with an array of car brands including Toyota. Last month it reported an 11% surge in 2012 automotive business compared to 2011 and said it expects further growth in 2013.

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