South Africa reveals growth in 2012

South Africa is on track to hit its target of more than double the number of annual meeting delegates visiting the country by 2017, the South African National Convention Bureau announced at EIBTM 2012.

South Africa reveals growth in 2012
South Africa reveals growth in 2012

The country received around 170,000 C&I visitors in 2011, and the 2012 figure is expected to be in line with overall tourism growth of 10% for the year, said Amanda Kotze-Nhlapo, executive manager of the bureau.


New developments expected to help attract C&I business include the expansion of the Cape Town International Convention Centre and Sun International's new convention centre, set to open at Port Elizabeth´s Boardwalk complex in December.

Challenge


"We have won 115 association meetings for the next five years, with around 150,000 delegates," said Kotze-Nhlapo.


"Our biggest challenge is to outsmart when it comes to budget. Our  Budget is one third of what a city like Melbourne has so it´s important we work together as an industry."


Association business will also be a key target for South Africa, with Meetings Africa hosting around 50 African associations in February. The event will also see the launch of a association day.

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