First EIBTM hybrid conference highlights events industry research

Results from the IBTM Global Meetings Industry research report are being shared at EIBTM today (28 November) in its first hybrid conference.

IBTM Global Meetings Industry Research is being shared at EIBTM´s hybrid conference on 28 November
IBTM Global Meetings Industry Research is being shared at EIBTM´s hybrid conference on 28 November

The hybrid conference is taking place today (28 November) and includes the chance for online delegates to view pre-recorded content, plus ask questions live to the conference hall through a virtual MC.

Sessions planned during the hybrid conference include a presentation of the IBTM Global Meetings Industry research report from University of Greenwich senior lecturer in events management Rob Davidson and the Right Solution managing director Sally Greenhill.

The research surveyed 1,037 people, of whom 838 were based in Europe, while 975 of the interviewees had held events in Europe.

The research showed there would be an increase in meetings and events held in 2013, with respondents on average producing six events in 2012, rising to around eight in 2013.

The average number of delegates at each event was 262, with 22.4% of European buyers saying that was an increase on the previous year. A total of 63.2% of European buyers said delegate numbers remained flat, while 14.4% said numbers had decreased.

Budgets for events are on the increase for 38.8% of surveyed buyers in the coming year, with 44.9% saying budgets would remain flat, and 16.3% highlighting a cut in budgets.

A total of 62.6% of respondents said they would be using new destinations in 2013.

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