The A List 2012: Natalie Eldridge, Imagination

Natalie Eldridge, 28, is senior account manager at Imagination

The A List 2012: Natalie Eldridge, Imagination
The A List 2012: Natalie Eldridge, Imagination
Natalie first got involved in events organisation at Leeds University, while studying towards a French and Italian degree. In June 2007, she landed a role at Imagination.

Boss says "Natalie has successfully delivered some of our most challenging logistical projects. Her flawless attention to detail and staunch commitment to the job makes the art of delivering projects look easy. She consistently sets the bar higher, bringing a fresh perspective to event planning," says Zoë Gordon, projects director for Ford client service team.

Career high Delivering the UEFA Champions League Final for Ford as it is such a high-level, high-profile event.

Worst event moment Getting turf cut into 700 pieces and individually framed along with a picture of the football team – taken just 90 minutes earlier as they ran over that very turf in the tunnel at Wembley. Mastercard had asked us to come up with a ‘priceless’ gift for its 700 guests to a match. Producing 700 in 90 minutes was pretty challenging.

I wish I’d run… 2011’s Royal Wedding with its global reach.

Alternative career To work for the Alzheimer’s Society.

My next step Getting involved in the London Olympics.

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