It represents a major win for GPJ, which will organise the event due to take place in Dubai from 16-19 September 2013 for the first time. Incumbent agency Jack Morton has produced Sibos for more than 15 years.
Sibos, organised by financial services company Swift, is an annual conference, exhibition and networking event that attracts up to 8,000 delegates including all the major banks such as HSBC, Lloyds and Barclays, as well as IT firms that sell to the sector.
The event rotates between the EMEA, the Americas and Asia Pacific, with this year’s event taking place in Osaka, Japan, and 2011 taking place in Toronto, Canada. The 2013 event will take place at the Dubai World Trade Center.
GPJ’s new partner agency in the Middle East region, Action Impact, will help deliver the event. GPJ and Action Impact signed an agreement in April this year that see’s the Dubai-based agency represent GPJ in the Middle East and North Africa.