MPI urges industry to take part in "most important" research

MPI has urged the industry to participate in its UK Economic Impact study, which it describes as the "most important" research yet to be completed on the meetings and events industry.

MPI urges industry to take part in "most important" research
MPI urges industry to take part in "most important" research

The survey, conducted with Leeds Metropolitan University and available here, was commissioned by the MPI Foundation to determine the economic value of the sector using internationally recognised methods.  

The results, which include both the direct, indirect and induced impact of meetings, will help the industry demonstrate its value to the economy.  

MPI UK and Ireland Chapter President, Samme Allen said: "We must all act immediately to make sure this initiative is a success. The results of this research will give us the information we need to lobby the government, make waves in boardrooms across the country and firmly place the meetings and events industry at the centre of the UK’s commercial landscape. This is without doubt the most important research ever to be undertaken within the sector and I implore everyone involved in the industry to respond.  Quite simply: the more data we collect, the more credible the results – and the more credible the results, the more they will do for our industry." 

Leeds Metropolitan University is conducting the research on behalf of the meetings and events industry. Dr Shina Li from the International Centre for Research in Events, Tourism and Hospitality at Leeds Metropolitan University who is leading the project said: "The more responses we receive the more powerful the data will be. This research is a call to action for the whole industry, a chance to come together and produce something that will be of benefit to all.  We are calling on everyone involved in meetings and events to take part: organisers, venues, destination management organisations, delegates and exhibitors."  

The research will investigate actual spend and income as well as patterns and trends from across the UK. The results will bring this data together to produce information and statistics that are accessible to all on both a national and regional level.

 

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