Easyjet focus on business travellers helps airline to 28% profit hike

Easyjet has reported a rise in pre-tax profits of 27.9% and a revenue increase of 11.6% in the past year.

Easyjet has seen growth in its business travel passengers
Easyjet has seen growth in its business travel passengers

Business traveller growth

The budget airline has seen profits up to £317m to the end of September, compared to £248m in 2011.

In addition, revenues have increased to £3.85bn, from £3.45bn over the past year, despite increases in fuel costs and Air Passenger Duty charges.

As part of its strategy over the past year, Easyjet has focused on attracting business travellers to improve unit revenues, according to its annual results report. This has led to a six per cent growth in business travellers.

American Express, Houses of Parliament

Its business traveller initiative has established partnerships with TMCs including American Express, and reached agreements with specific customers including major high street banks and the UK Houses of Parliament, noted the report.

Banks Sadler travel director Lisa Macpherson said the key benefits for delegates are "price, growing routes and frequent departures"

"We have a lot of delegates travelling to events who use Easyjet and other budgets airlines as they cover more regional routes," she said.

"When scheduled airlines become expensive nearer travel date, the low cost options are often still quite reasonably priced. If travelling for a short time often baggage is not required, also reducing the overall cost."

Flexibility and cost

Meanwhile, Grass Roots' aviation consultant Marnie Tutt said that, generally, clients do consider Easjyet, for individual and group bookings.

"There are some clients who will not consider low cost carriers full stop, but as a rule even though Easyjet are not a prime airline for us, we never rule them out as they are in general a good airline to work with for groups, and their costs are comparative, and they offer a degree of flexibility when working with groups, such as supplying names at a later date and being able to make changes for a fee," added Tutt.

"As an event company, rather than a business travel company, we are often driven by the airline that operates the best route for the group, that has the best schedules and best costs, so in this respect we will consider Easyjet."

Venues Event Management chief executive Anita Lowe added: "With the current economic climate our clients certainly look into budget airlines and ensuring value for money on every business trip they take. Some budget airlines now offer business tickets which is encouraging to our clients especially with the added incentive of allocated seating."

Have your say

What is your view of using budget airlines for business events and travel?

Have your say in our online poll – on the right hand side of the citmagazine.com home page – or sign in to make a comment below.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

Stagestruck adds event producer to team

Stagestruck adds event producer to team

Sarah Saward is joining the business as a group account director, with responsibility for a portfolio of blue-chip clients.

Incentive review: Club Med Plantation d'Albion

Incentive review: Club Med Plantation d'Albion

With dinner and champagne on a paradise beach, the white sands and the turquoise coral sea ocean of Mauritius are hard to beat.

Premier Events acquires Collective Minds

Premier Events acquires Collective Minds

Acquisition of Leicester-based events agency is part of growth plan to reach £5m turnover and 50 staff.

3 reasons to run wellness incentives

3 reasons to run wellness incentives

Endellion King, incentives account director at Top Banana, makes the business case for incorporating wellness into incentives.

'Procurement and events teams work best when they swap notes'

'Procurement and events teams work best when they swap notes'

Global procurement director of Knect365 Hetal Dassani talks to C&IT about how planners can build bridges for better buying.

ILEA members reveal 'shock' over Fyre Festival failings

ILEA members reveal 'shock' over Fyre Festival failings

Members of the International Live Events Association (ILEA) give their verdict on the event planning disaster of 2017, the Fyre Festival.

Case study: MAN's Apprentice of the Year Awards

Case study: MAN's Apprentice of the Year Awards

Venues and Events International organised an awards ceremony at Liverpool Football Club.

LATEST JOBS