Face-to-face brings accountability unrivalled by virtual meetings, says Keith Prowse research

Corporate hospitality firm Keith Prowse has unveiled research into the value business leaders place on face-to-face meetings.

Keith Prowse research highlights value of face-to-face
Keith Prowse research highlights value of face-to-face

The report - Why Face-to-Face Interaction Means Business - highlights some of the issues raised by 166 company directors, managers and other decision-makers when quizzed by Keith Prowse.

The research shows that more than 90% of respondents believe there is greater accountability at a face-to-face boardroom-type meeting, compared with less than 5% in a virtual meeting.

Meanwhile, decision-making is a key part of face-to-face meetings for 90% of those surveyed, compared to around 3% in virtual meetings.

In terms of corporate hospitality, key benefits highlighted compared to boardroom and virtual meetings include greater engagement and inspiration.

Respondents also believed they could be more candid during face-to-face events than at a virtual meeting.

A total of 21% said the most critical element of face-to-face was that it allowed them to build stronger business relationships, while 17% said the top benefit was the ability to gauge a situation through body language.

Keith Prowse managing director Andrew Hodgkins said: "As we represent some of the most prolific dates in the sporting and social calendar, our research is often viewed as a litmus test for the industry. It’s imperative that we continue to identify market trends and it is encouraging to see the value that companies are placing on corporate hospitality."

The report also notes that a sporting event such as cricket has the greatest length of engagement time, at around 11 hours, of which six and a half include the duration of play.

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