With 2012 heralded as the biggest year for the UK events industry it seems somewhat fitting that this year’s Brand Book is also the biggest in terms of brand coverage. Now with even more global superbrands than previous editions – including Coca-Cola, BMW, HSBC and Google – our annual brand compendium focuses on the six largest sectors: pharmaceutical, IT and telecoms, financial, automotive, food and drink and retail.
From annual conferences and staff training to brand activation, motivational events and employee engagement, this fifth edition of Brand Book has it covered. Each of our six chapters forecasts the health of the sector and predicts the trends for B2B events in 2013 and beyond.
Find out how Britain’s biggest agencies worked with the leading pharmaceutical giants as the industry increased its market share (p58) and discover the increasing role of technology in the IT and telecoms sector (p44).
And as the financial services industry (p20) and retail (p70) both experience even tighter budget restrictions, the UK automotive industry (p7) is enjoying something of a renaissance and bringing with it a very welcome return of the overseas incentive trip.
Our new food and drink chapter (p31) covers the brands putting events at the very heart of their marketing strategy and creating innovative solutions to engage their audiences. And as perception issues continue to plague the industry, thanks are due to every brand prioritising events and profiled in this year’s Brand Book.