Budgets among growing event concerns, says MPI Business Barometer

Flat budgets are an increasing issue for events planners, according to Meeting Professionals International's (MPI) latest Business Barometer.

MPI has released its Business Barometer for October 2012
MPI has released its Business Barometer for October 2012

The MPI Business Barometer report for October 2012 reveals that flat budgets are the most important issue for 11% of events professionals, compared to 3% in its June 2012 report.

The report is a breakdown of a survey carried out every two months by research firm Association Insights with MPI’s Business Research Panel, a group of senior level meeting professionals.

Short lead times are affecting 13% of respondents, down from 16% in June.

However, technological innovation is a key growth area for 13% of those surveyed, compared to just 3% in the June report.

According to the research, respondents plan to hire more tech-savvy employees but are growing to understand that too much technology in the meeting environment can be "distracting, counter-productive and expensive".

The Business Barometer notes that meeting professionals expect that the move to hybrid events to continue.

Hybrid and virtual technology is being used to enhance face-to-face meetings, however, event planners still see using social media to unite attendees and share content as experimental and are uncertain about its value.

Meanwhile, delegates increasingly want to access content via mobile apps, but there are few best practices in the arena.

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