Formerly managing director at Juice Digital – which he founded in 2008 – Downes also previously spent ten years as managing director at integrated agency Paver Downes.
Downes said he believed he had "one big agency growth left in me".
"Fresh already has a substantial and highly successful digital division to support its full-service communications offering, but the board’s vision is to expand this service and ensure that all projects can be complemented with the most up-to-date, relevant digital solutions available. That’s what I’m here for." he added.
Fresh managing director Patrick Howells said: "We are delighted to welcome Steve to the Fresh team, and are confident that with his extensive knowledge of the industry and experience of growing agencies he is the perfect candidate to steer the digital division in the direction we have envisaged."