Revamp for South African travel trade show

Indaba, Africa's biggest trade and tourism show, is being revamped for 2013, to ensure it remains relevant for international business visitors and buyers.

The event will be reduced from four days to three, taking place from 11-13 May and will also feature an exhibitor workshop focusing on key tourism trends and industry updates.  

The show will be geared towards giving visiting buyers easy access to a wide cross section of products from the South African and southern African tourism industries. This year’s event attracted 3.722 travel buyers and 1,458 exhibitors, a decline on previous years. 

Thulani Nzima, chief executive of South Africa Tourism, said the destination offers potential international tourism buyers and tour operators a tangible opportunity for business growth and to be a part of South Africa’s tourism success story.

He said Indaba is not about breaking attendance records, but about focusing on attracting quality buyers, exhibitors and visitors.

"Indaba 2012 attracted a number of quality hosted buyers and exhibitors that compared favourably with 2010 attendance statistics,' he said.

Visit C&IT’s South Africa Destination Guide here

 

 

 

 

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