The event will be reduced from four days to three, taking place from 11-13 May and will also feature an exhibitor workshop focusing on key tourism trends and industry updates.
The show will be geared towards giving visiting buyers easy access to a wide cross section of products from the South African and southern African tourism industries. This year’s event attracted 3.722 travel buyers and 1,458 exhibitors, a decline on previous years.
Thulani Nzima, chief executive of South Africa Tourism, said the destination offers potential international tourism buyers and tour operators a tangible opportunity for business growth and to be a part of South Africa’s tourism success story.
He said Indaba is not about breaking attendance records, but about focusing on attracting quality buyers, exhibitors and visitors.
"Indaba 2012 attracted a number of quality hosted buyers and exhibitors that compared favourably with 2010 attendance statistics,' he said.