Technology enhances events experience, argues MPI research

Meeting Professionals International (MPI) has published the first of five supplements to its Future of Meetings research.

MPI publishes report on meeting design and technology
MPI publishes report on meeting design and technology

Meeting design and technology

The paper – From the Outside In: Meeting Design and Technology – examines the rise of social media in meetings and virtual collaboration.

Also discussed is the philosophy of gamification, or the use of game design techniques in business contexts to make them more engaging and fun.

The paper is one of five supplements being released over the coming three months as part of MPI's Future of Meetings report, compiled by researchers from Leeds Metropolitan University.

Future trends

Highlighting future trends in the meetings industry, upcoming supplements will also cover subjects including meeting content and event communication.

Leeds Metropolitan University's Jackie Mulligan, principal lecturer from the International Centre for Research in Events, Tourism and Hospitality, said: "In the first phase of the future of meetings study, planners saw a future dominated by technological change.

"In stark contrast to the people-facing meeting industry, the experts outside the industry—several involved in technology and digital media—saw a future dominated by social forces: people driving change.

"With that focus, one of the key trends in this paper is technology to enhance human interaction."

Strategic approach

Among technologies discussed in the supplement are the notion of print-on-demand giveaways created following advances in 3D printing, and technology to help break down the language barriers and enhance discussions.

"Considering your strategic approach to it all is critical," added Mulligan. "Key elements to consider when you are integrating technology into your meetings are the event’s objectives. Could technology help you deepen the experience?"

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