L'Oreal and Waitrose help Cheltenham Racecourse to 30% booking increase

L'Oreal and Waitrose are among the corporates to help Cheltenham Racecourse to a 30% increase in conference and events bookings from the retail sector.

L'Oreal and Waitrose help Cheltenham Racecourse to 30% booking increase
L'Oreal and Waitrose help Cheltenham Racecourse to 30% booking increase

Bookings boosting Cheltenham Racecourse this year include L’Oreal Professionnel, Joules Clothing, Waitrose and Midcountries Co-operative.

Cheltenham's The Centaur, a 2,250 seated auditorium, has proved the most popular space for bookings from the retail sector; enabling clients to create full scale pop-up store interiors for seasonal product ranges. The Panoramic Suite, with views of the racecourse, is also a favourite amongst this sector

Lucy Barrett, events assistant at L'Oréal Professionnel said: "We are excited to be hosting our event at Cheltenham Racecourse in April next year. The reason behind our choice was the central location and the versatile event spaces at the venue. We needed a venue that would be big enough to hold a regional final in a location that was easily accessible. The Centaur at Cheltenham met these requirements."

Jess Perrin, leisure benefits coordinator at Waitrose Cheltenham, added: "Cheltenham Racecourse was the perfect choice for our event in September. The process was seamless, the food was exceptional and the service provided was impeccable. We will not hesitate to book our future events at Cheltenham again."
 
Susie Bradshaw, conference and events manager at Cheltenham Racecourse, said: "We are delighted to have seen such an increase from this niche sector and recognise the importance of offering a flexible approach to this very diverse market.  Our size means there is an abundance of space to create large-scale events from catwalk shows for fashion brands to quite literally a pop-up corner shop."

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