Association Event Planner's UK Forum kicks off

Association Event Planner's two-day UK Association Forum started yesterday (8 November) at the Park Inn Heathrow with 30 delegates in attendance.

William Thomson, Gallus Events
William Thomson, Gallus Events

Planners from associations including the British Orthopaedic Association and the British Medical Acupuncture Society started the forum with a keynote from association events expert William Thomson of Gallus Events on the importance of commercialising your events.

Thomson said: "Commercialisation is about looking at your events and trying to deliver as much value as possible. From a small sample of people I’ve surveyed in this room, 66 per cent do not make any money from their events.

"It’s about focusing on value ­- not money - because if you focus on value, money will come at the end of it. If you run fantastic events and service your members, you will generate revenue because sponsors want to be involved, exhibitors want to exhibit, people want to attend. If you focus on money it is unlikely you are going to deliver value."

The forum continued with presentations from Dr Nicholas P Gair of the Association of Surgeons of Great Britain and Ireland on the topic of ‘Event mergers’, with a case study from MCI’s Lynn Samson on the Digestive Disorders Federation conference, whereby four associations merged to form a joint annual meeting for the first time this year.

Sarah Garry, associations manager at Kenes International, delivered a session on ‘Increasing sponsorship’.

Ben Bradley, events co-ordinator for the Methodist Church, presented an interactive session on hybrid events and Malcolm Macmillan of the International Confederation of Midwives discussed subvention and how to add value to your events.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
IBTM World Trends Watch 2020: 'The changing face of delegates'

IBTM World Trends Watch 2020: 'The changing face of delegates'

Report identifies global MICE trends in areas such as technology, sustainability and incentive travel.

In pictures: Villa Copenhagen opening in 2020

In pictures: Villa Copenhagen opening in 2020

Central post office built in 1912 has been restored to house the new 390-room hotel that can host events for 1,200 attendees.

Strata brings in a dozen new recruits

Strata brings in a dozen new recruits

Agency hires 12 people across all departments, including client services director Laura Awcock.

Our view: Flexible working is key to retaining the best talent

Our view: Flexible working is key to retaining the best talent

C&IT's associate editor Andy McCorkell explains why supporting working parents is so important for a successful business.

In pictures: New events venue opens in Herefordshire

In pictures: New events venue opens in Herefordshire

Crumplebury has onsite accommodation, flexible event spaces, a farm-to-table restaurant and views of the countryside.

6 ways tech can make events more sustainable

6 ways tech can make events more sustainable

Planners can challenge the more wasteful elements of events, says CEO of events management company Eventopedia.

Double sunrise: Would you book a 19-hour flight?

Double sunrise: Would you book a 19-hour flight?

After Qantas trial flight from London to Sydney lands, we ask event planners what they think.

Science Museum unveils new event space within medical exhibit

Science Museum unveils new event space within medical exhibit

Exhibition opens for drinks receptions and events amid one of the world's largest medical galleries as part of £24m refurb.

Venue of the Week: Adare Manor

C&IT's 2019 A-Listers were treated to a stay at the luxury Irish getaway on an 842 acre estate in County Limerick.

7 lessons for event planners from... the John Lewis Christmas ad

7 lessons for event planners from... the John Lewis Christmas ad

Everyone's nightmare is a fire-breathing dragon near a highly flammable Christmas tree, isn't it?

LATEST JOBS