Imex America reports 60% hosted buyer appointment increase

Imex America has reported a 60% increase in hosted buyer appointments to almost 40,000 at the 2012 show in Las Vegas last month.

Imex America reports 60% hoster buyer appointment increase
Imex America reports 60% hoster buyer appointment increase

A new online diary system, created by Reftech, was used by each of the 2,400 buyers and all of the 2,413 exhibiting companies, many of which had multiple diaries.

Reftech has simplified the process used by the hosted buyers and reduced the number of clicks needed to make an appointment. It created the original Imex diary system for Imex Frankfurt in 2002.

Christopher Perrins, director of business services, Imex Group said: "We have always worked hard to maintain a technological lead in our market and the work completed over the past months on the diary system is proof that this approach provides a commercial advantage. The reaction of the buyers was overwhelmingly enthusiastic and that meant that exhibitors had more meetings with more pre-qualified buyers so it was a success for everybody."

For 2013, Imex America will move to bigger halls at the Sands Expo and the hosted buyer program will be significantly increased. The Reftech diary system will continue to be developed and will be in use again for Imex in Frankfurt 2013.

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