Imex America reports 60% hosted buyer appointment increase

Imex America has reported a 60% increase in hosted buyer appointments to almost 40,000 at the 2012 show in Las Vegas last month.

Imex America reports 60% hoster buyer appointment increase
Imex America reports 60% hoster buyer appointment increase

A new online diary system, created by Reftech, was used by each of the 2,400 buyers and all of the 2,413 exhibiting companies, many of which had multiple diaries.

Reftech has simplified the process used by the hosted buyers and reduced the number of clicks needed to make an appointment. It created the original Imex diary system for Imex Frankfurt in 2002.

Christopher Perrins, director of business services, Imex Group said: "We have always worked hard to maintain a technological lead in our market and the work completed over the past months on the diary system is proof that this approach provides a commercial advantage. The reaction of the buyers was overwhelmingly enthusiastic and that meant that exhibitors had more meetings with more pre-qualified buyers so it was a success for everybody."

For 2013, Imex America will move to bigger halls at the Sands Expo and the hosted buyer program will be significantly increased. The Reftech diary system will continue to be developed and will be in use again for Imex in Frankfurt 2013.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

Case study: KFC's RGM Fest

Case study: KFC's RGM Fest

The fast food giant worked with ITG to give its annual event for general managers a festival theme.

First pictures: Guitar Hotel set to open in Florida

First pictures: Guitar Hotel set to open in Florida

The $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood opens in October with a 'lagoon' and overwater cabanas.

Experts debate whether agencies should charge for pitching

Experts debate whether agencies should charge for pitching

GOTO Events, DRPG, First Event and Clive discussed pitching strategies and the costs involved in big proposals.

LATEST JOBS