Budgetary pressure will be greatest events challenge of 2013

Budgetary pressure will be the greatest challenge for the industry in 2013, as wider economic concerns continue to reverberate in the events sector.

Budgets, technology and economic uncertainty will be key trends in 2013
Budgets, technology and economic uncertainty will be key trends in 2013

Some 76% of events professionals say managing pressure on budgets will be their key focus in the coming year.

Meanwhile, 11% of respondents to a C&IT online survey highlighted "proving return on investment" as a priority, while 9% cited "using technology to enhance events" as their main concern.

Grass Roots Events divisional managing director Warren Hillier said clients will attempt to strip back costs next year. "Traditionally, we have found the conversations during the event-planning stage led to growth, but the trend (now) is the other way," he added.

BCD M&I vice-president of operations EMEA Matthew Wall agreed. "The economic situation is going to remain the greatest challenge," he said.

Agencies with a presence in Europe will still be "vulnerable to the volatile situation" in countries such as Spain, Italy and Greece, he added.

Banks Sadler chief executive Leigh Jagger said: "Our larger corporate clients are already showing that they plan to consolidate their European and global meeting spend further."

Eventia chairman Simon Hughes added that the economic situation would lead to budgetary pressure "no matter how brilliant we are creatively".

Read interviews with Land Rover, O2 and Danwood events planners for their perspective on 2013.

Read interviews with Universal World Events, Motivcom, GPJ, Jack Morton and TRO for their 2013 outlook.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS