BMW appoints DBMT for aftersales incentive programme

BMW Group has appointed DBMT to run two incentive trips for its UK Aftersales division in February.

The BMW aftersales incentive programme will include a trip to Moscow
The BMW aftersales incentive programme will include a trip to Moscow

The contract represents a new client win for the agency, which made the final shortlist of three following an original proposal that involved five agencies in total.

The incentive programmes, which will include pre-event communications to engage participants and drive performance, will culminate in separate trips to Moscow and New York.

A group of 24 aftersales managers will be treated to three nights in Moscow, while 11 service advisors will be rewarded with a two-night trip to New York.

BMW event manager Rachael Carless said: "We were very impressed with DBMT’s creative execution and its passion and enthusiasm for the project."

DBMT account director Chetan Shah added: "This is a great win for us as an agency and we are very proud to be working with such a prestigious brand. We demonstrated a well-thought-out and creative solution that stretched the original brief."

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