
Wardell – who begins his role at the Twickenham-based agency today (29 October) - was previously digital brand executive at Blue Sky Performance Improvement, with clients including Barclays, British Gas and Rolls-Royce.
Prior to that, he worked at the Romans Group, and the Chartered Institute of Marketing.
Wardell’s role will include keeping abreast of latest technology, working with apps, developing social media strategies and ensuring maximum audience engagement at events.
Adding Value chief executive Randle Stonier said: "Embracing digital means maximising clients’ bang for their buck, and helping them to extend the employee engagement piece."
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